BROADCASTING VS. STREAMING EVOLUTION: HOW LEGACY NETWORKS AND OTT PLATFORMS REDEFINE THE MARKET

Broadcasting vs. Streaming Evolution: How Legacy Networks and OTT Platforms Redefine the Market

Broadcasting vs. Streaming Evolution: How Legacy Networks and OTT Platforms Redefine the Market

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Terrestrial dramas have long been established as widely recognized TV shows, produced and broadcast through major network broadcasting stations. In contrast, online services are digitally distributed streaming platforms, with Netflix, regional streaming services, and domestic platforms being leading competitors. As media consumption habits evolve, competition between network-produced series and OTT services has intensified. Consequently, each platform is creating original productions and employing differentiated strategies to stay ahead.

Differentiation Strategies of Terrestrial Dramas

Terrestrial dramas focus on providing stories with broad audience reach while maintaining time-honored formats. In particular, they actively highlight renowned leads to increase viewer engagement and produce narratives that appeal to a broad spectrum of viewers, thereby securing a loyal audience. Additionally, leveraging their historical credibility and brand trust, they continue to offer traditional stories, ensuring stable viewership ratings. This allows audiences to find more ways to engage with long-standing formats through various distribution channels.

Differentiation Strategies of OTT Services

OTT platforms are expanding their subscriber base by employing strategies distinct from network-based television. Firstly, they actively embrace unconventional narratives and unique structures, prioritizing originality and cinematic quality over broad popularity. Secondly, they curate tailored content that meets the needs of specific interests, targeting specialized demographics. Lastly, they focus on producing globally accessible media aimed at the global market, allowing them to grow their fanbase not only in their home country but also across different cultures. Through these strategies, OTT platforms are redefining the market in ways distinct from legacy channels.

Competition and Collaboration Between Platforms

As legacy media companies increasingly penetrate the digital entertainment industry, competition has become fierce. For instance, one of Korea’s leading networks and a long-established broadcaster operate their own OTT services, 'KBSon' and 'MBC Digital', respectively, making available their existing produced series on digital platforms. This initiative helps sustain the relevance of legacy networks while attracting new viewership. Meanwhile, the growth of new media services is changing consumer behavior towards more flexible viewing options.

Conversely, streaming providers are also solidifying their influence by collaborating with legacy content producers. Netflix has gained massive international recognition with K-content hits like 'Squid Game' and 'Hellbound', leveraging the drama production capabilities of Korean TV networks. This collaboration helps both parties maximize their potential, fostering a richer content environment. As a result, the distinction 후후티비 우회 between traditional and modern media continue to become less defined.

Ultimately, legacy TV series and streaming platforms are both fighting for dominance and seeking collaboration through their respective unique approaches. network-produced content maintain established storytelling and general audience focus, whereas OTT services provide bold and internationally appealing content. As synergy and cooperation between these platforms continue to grow, audiences can expect a richer and enriched media landscape in the future.

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